Tuesday 17 December 2013

DENN - hobbit inspired upside?

Whilst the main market saw some pre-FOMC chop, Denny's (DENN) slipped -1.5% @ $7.04. Price structure is a rather clear bull flag, but must hold above the rising 50 day MA, which at year end will be in the 6.90s. There is viable upside to $8/9 by late spring 2014.


DENN, daily


DENN, monthly



Summary

*occasionally, I'll look at a random stock..and this one was inspired by a kooky video from Redlettermedia


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Seriously though...

DENN is an Interesting company, and the last few years have seen it broadly soar from the collapse wave lows of 2003 and 2009.

See WIKI, for a broad summary

The past few years have seen revenue fall around 10%. The one good thing, Denny's remains moderately profitable, with net margins of just over 5%. Not exactly inspiring, but then the restaurant companies usually struggle to push much above 7-10%..even when everything is going well in the broader economy.

see keys stats @ yahoo finance
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In terms of price, DENN is offering a rather clear bull flag on the daily charts.

Next upside is a break above the late Nov' high of $7.51. That certainly looks viable into early January.


Back to the IPO of $10 ?

The real target for the bulls should be the original IPO (Jan 1998) price of $10.00.  In the same month, it briefly hit $11.56..which remains the historic high. I will be particularly interested to see how it reacts if the broader market pulls lower in Q2/Q3 next year..before the next intermediate floor is put in.

One to watch across 2014.