Friday, 8 June 2012

AMZN - long term target remains $100

Amazon (AMZN) still has real problems, lousy operating margins of around 1.5%...and its been eating into its reserves to maintain the illusion that its a profitable company.


AMZN, daily



AMZN, weekly



Summary

Primary target remains in the region of $100. If the US economy officially slips into recession by Q4 of 2012, then AMZN will be one of those stocks that drop 80% or so across the next 6-18 months. Yes, AMZN could go the way of NFLX - which is also headed for the 40s..or even 20s.

AMZN, a good company, but one that needs serious internal rationalisation, and a global economy that is not permanently on the edge of financial meltdown.