MCD - I want breakfast

With the main market seeing significant gains, McDonalds (MCD) settled higher by 0.95% @ $97.88. Near term outlook is moderately bullish... with next resistance at the giant $100 threshold. Across the last two years, MCD has remained broadly stuck within the 86/101 range.


MCD, daily

Summary

The chatter today was that McD' was considering doing breakfast 24/7.. at least in some places.

In the scheme of things though.. such changes are all minor of course.

As many recognise... the peak era for McD' has probably come and gone. With fierce competitors like CMG, market share for McD' looks set to gradually decline for many years to come.

*in terms of price, it remains a real mess. Equity bulls need a monthly close above the giant $100 threshold. Until that is achieved, it remains effectively stuck in the same range as it has done since early 2013.
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... it remains a classic...



- Falling Down,1993... with Michael Douglas.. at perhaps his finest.